10 Music PR Strategies to Get Your Song on Blogs & Magazines

Getting your music featured on blogs and magazines can significantly boost your exposure, credibility, and career opportunities. However, with thousands of artists competing for the same coverage, standing out requires strategic public relations (PR) efforts. Here are 10 Music PR Strategies to increase your chances of getting your song featured in top publications.

1. Build a Strong Press Kit

A well-organized electronic press kit (EPK) is essential for any artist looking to get press coverage. Your EPK should include:

• A professional bio

• High-quality promotional photos

• Social media and streaming links

• A press release for your latest single/album

• Notable achievements (tour history, awards, collaborations)

• Contact information

Make sure your press kit is concise, visually appealing, and easy to access via a website or downloadable PDF.

2. Craft a Compelling Press Release

A press release acts as your song’s official introduction to the media. It should include:

• A captivating headline

• A concise but engaging story about your song or project

• Details about the song’s inspiration, production, and release date

• Quotes from you or your collaborators

• Links to stream/download the song

Avoid making your press release overly promotional. Instead, focus on what makes your music unique and why it’s newsworthy.

3. Research and Target the Right Blogs & Magazines

Not all music blogs and magazines will be a good fit for your genre. Research publications that align with your style and audience, and tailor your pitch accordingly. Tools like SubmitHub can help identify relevant outlets.

Make a list of blogs that regularly feature artists similar to you, and personalize your pitches to match their tone and content preferences.

4. Personalize Your Pitches

Music journalists and bloggers receive hundreds of submissions daily, so a generic email won’t cut it. Instead:

• Address the recipient by name

• Mention a recent article they wrote that resonated with you

• Explain why your song fits their publication

• Keep the email concise, engaging, and to the point

• Provide direct streaming links (SoundCloud, Spotify, YouTube)

A well-crafted, personalized pitch shows professionalism and increases your chances of getting a response.

5. Leverage Your Story

A strong narrative makes your pitch more compelling. Instead of just sending your song, highlight a unique aspect of your journey:

• Overcoming adversity through music

• Cultural or social influences behind the song

• Collaborations with notable artists or producers

Publications love human-interest stories that their readers can connect with.

6. Utilize PR & Submission Platforms

If you lack direct media contacts, use platforms that connect artists with music journalists and bloggers.

These platforms can help you reach a wider audience while maintaining control over your PR campaign.

7. Network with Journalists and Bloggers

Building relationships with journalists and bloggers increases your chances of coverage. Engage with their content by:

• Commenting on their articles and social media posts

• Sharing their work on your platforms

• Attending music industry events and conferences

When the time comes to pitch your music, having an existing relationship makes your request more credible.

8. Offer Exclusive Content

Many publications love exclusive content, such as:

• Unreleased song previews

• Behind-the-scenes footage

• Exclusive interviews

• Early access to music videos

Offering something unique gives media outlets an incentive to cover your music first.

9. Follow Up Professionally

If you don’t get a response within a week or two, send a polite follow-up email. Keep it short and professional, reiterating why your song is a good fit for their publication.

However, avoid excessive follow-ups—if they’re not interested, move on to other outlets.

10. Promote Your Press Features

Once you secure coverage, maximize its impact by:

• Sharing the article on all social media platforms

• Adding press mentions to your website and EPK

• Tagging and thanking the journalist/blog

• Encouraging your fans to engage with the feature

Publications appreciate artists who drive traffic to their articles, which can lead to more coverage in the future.

Final Thoughts

Music PR requires persistence, strategy, and professionalism. By implementing these 10 PR strategies, you can increase your chances of getting featured on top blogs and magazines, helping you reach a larger audience and grow your music career.

Start pitching today, and don’t be discouraged by rejections—every successful artist has faced them. Stay consistent, build relationships, and watch your music gain the recognition it deserves!