How Music Producers Can Get Placements Producing for Artists
Getting placements as a music producer is one of the most effective ways to build credibility, generate income, and expand your reach in the industry. Whether you’re aiming to work with major-label artists or independent musicians, securing placements requires strategy, persistence, and networking. Here’s a guide on how to increase your chances of landing placements producing for artists.
1. Build a Strong Catalog of Beats
Before you pitch your production to artists, ensure you have a diverse catalog of high-quality beats. Your catalog should include:
Different genres and moods to appeal to various artists.
Well-mixed and mastered instrumentals that sound professional.
Unique and memorable melodies that make your beats stand out.
2. Establish an Online Presence
Having an online presence increases your chances of connecting with artists looking for beats. Ways to optimize your visibility include:
Creating a website or BeatStars profile where artists can preview and purchase beats.
Uploading beats regularly on YouTube with SEO-friendly titles and descriptions.
Utilizing social media (Instagram, TikTok, Twitter) to share snippets and interact with potential clients.
3. Network with Artists and A&Rs
Building relationships is key to getting placements. You can network by:
Attending industry events, showcases, and music conferences.
Reaching out to independent artists via Instagram or email.
Connecting with A&Rs and managers who can place your beats with signed artists.
4. Collaborate with Other Producers and Songwriters
Many major placements happen through collaboration. Working with other producers and songwriters can:
Help you gain access to industry connections.
Increase the quality of your beats by combining skill sets.
Improve your chances of getting a placement if another producer has industry ties.
5. Send Beat Packs to Artists
Rather than sending one beat at a time, create beat packs with multiple tracks. Tips for effective beat submissions:
Research the artist’s style and send beats that match their sound.
Include high-quality MP3 or WAV files along with track metadata.
Keep emails short and professional, with a clear subject line (e.g., "Exclusive Beats for [Artist Name]").
6. Work with Up-and-Coming Artists
While landing placements with established artists is the goal, working with emerging artists can be equally valuable. Benefits include:
Helping build an artist’s sound and potentially growing with them.
Gaining production credits that boost your reputation.
Having more creative freedom compared to working with major-label artists.
7. Get Your Business in Order
Before securing placements, ensure your business setup is solid:
Register with a Performing Rights Organization (PRO) like ASCAP or BMI to collect royalties.
Once you have a placement, make sure to sign with a global publishing administrator like Elizabeth Music Group to ensure your collect all your publishing royalties properly.
Have split sheets ready to properly credit all contributors.
Understand licensing agreements and contracts to avoid disputes.
Conclusion
Getting placements as a music producer takes time, dedication, and networking. By consistently creating high-quality beats, building relationships, and positioning yourself strategically, you can increase your chances of producing for notable artists. Keep pushing forward, and your next major placement could be right around the corner!
