Sync Licensing: A Critical Revenue Engine At Elizabeth Music Group
Over the last decade, the landscape of music monetization has shifted dramatically. Streaming revenue, while essential, often yields thin margins for many songwriters, producers, and independent artists. Against this backdrop, sync licensing — getting one’s music placed in visual media such as films, TV shows, ads, video games, and branded content — has become a premium income stream and revenue engine for many musicians.
A well-placed sync can provide both an upfront fee and ongoing performance royalties, with upside potential depending on the exposure and longevity of the project.
But landing syncs is never easy. It requires strong relationships with music supervisors, an organized and pitch-ready catalog, metadata that helps your tracks be discoverable, and a team capable of navigating contracts, rights clearances, and royalty collection.
This is where Elizabeth Music Group is positioning itself.
Who Is Elizabeth Music Group?
Founded by Zachary Michael (producer, songwriter, artist, and sync composer), Elizabeth Music Group was born from frustration with traditional publishing models. According to EMG’s site, TheZachMichael felt that most publishers suffered from a lack of transparency, slow reporting, and little commitment to artist education or involvement.
EMG operates as a global music publishing administrator, while also offering sync licensing among other creative services. Their model emphasizes “creative-first” contracts, transparency (royalty portals that provide full detailed catalog and financial analytics), and community (e.g. via their exclusive Discord community).
Key Ingredients of Their Sync Success
What distinguishes EMG’s approach in the sync domain? Below are some of their core strategies:
1. Active Pitching & Sync Campaigns
EMG markets the catalog actively, pitching songs to music supervisors, brands, agencies, and production houses. Their sync team works to match songs to briefs and opportunities in film, TV, and advertising.
They also make use of exclusive sync briefs shared within their network through relationships with major companies and music supervisors, helping their publishing roster gain access to deals that might not be broadly public.
2. Catalog Readiness & Metadata
EMG emphasizes the importance of clean metadata, tagging, stems/instrumentals, and other “sync-friendly” versions of songs (instrumental, acapella) so that their catalog is ready for fast placement and adaptation. A catalog that’s pitch-ready is more likely to be selected by a supervisor under tight deadlines.
3. Retaining Artist Control & Better Deal Terms
One of EMG’s selling points is offering creative-first agreements, where artists retain creative control and transparency. They aim to avoid opaque contracts and slow payout models often associated with traditional publishers.
4. Education & Community
EMG invests in educating its roster—through blog content, video guides, and community platforms—on sync licensing, royalties, music marketing, and best practices.This transparency can drive higher trust and more collaboration, enabling more sync opportunities.
Their exclusive Discord community frequently shares sync briefs and fosters collaboration between roster members.
5. Royalty Collection & Transparency
EMG registers music across pay sources globally and provides royalty tracking via your own personalized portal. They handle disputes, oversight, and accounting so that artists are less burdened by administrative overhead.
This smoother infrastructure can help ensure sync deals actually translate into collected income, rather than falling through cracks (a common problem in the music licensing world).
Successes & Case Examples
Their Instagram and promotional material highlight that clients “have already landed” syncs, signaling active wins. Instagram
In interviews and profiles, EMG is described as specializing in “music publishing, licensing, and sync placements” to help its roster access brand, TV, and film work. Canvas Rebel
Additionally, by growing a reputation as a transparent, creator-friendly publisher, EMG can attract talented writers and producers whose catalogs are sync-viable, further increasing their leverage in pitches.
What EMG’s Sync Story Means for Independent Creators
The evolution of EMG’s sync licensing success carries lessons for musicians to learn.
Don’t passively wait — pitch actively. A catalog is only as strong as its exposure to decision-makers.
Be pitch-ready. Instrumentals, stems, metadata—all must be in place to win placement in tight windows.
Scale matters. A larger, varied catalog increases the chance of match to diverse sync briefs.
Track & protect your royalties. Even great sync deals don’t help if royalties go uncollected.
Let Elizabeth Music Group be the team that helps you pitch your music for sync licensing.
Looking Ahead
Elizabeth Music Group stands at an inflection point. With a growing catalog, a founder experienced in sync composition, and a mission rooted in transparency and community, they are well-poised to continue to suceed in the sync licensing world.
