Taz Taylor and the Rise of Internet Money: A Blueprint for Success
Taz Taylor is one of the most influential figures in modern music production and entrepreneurship. As the founder of Internet Money, a collective and record label, he revolutionized how producers collaborate, monetize their beats, and break into the mainstream music industry. His journey from selling beats online to producing chart-topping hits offers valuable insights for aspiring producers and entrepreneurs.
This article explores Taz Taylor's background, the creation of Internet Money, and the strategies he used to dominate the music industry. If you're an aspiring producer or music business enthusiast, this is your ultimate guide to learning from one of the best in the game.
Who is Taz Taylor?
Early Life and Musical Beginnings
Taz Taylor, born Danny Snodgrass Jr., grew up in Jacksonville, Florida. His passion for music production started at an early age, but his journey was far from easy. After facing financial struggles and health challenges within his family, he turned to beat-making as a means to support himself.
He began selling beats online where he capitalized on the growing demand for affordable, high-quality instrumentals.
Breakthrough in the Industry
Taz Taylor's breakthrough came when he leveraged social media, networking, and digital marketing to sell beats to independent artists and major-label talents.
The Creation of Internet Money
What is Internet Money?
Internet Money is more than just a producer collective; it’s a full-fledged movement. Founded by Taz Taylor in 2016, Internet Money serves as a hub for producers, artists, and engineers, helping them navigate the music industry while ensuring fair compensation and career growth.
Today, Internet Money functions as a production group, record label, and a brand that continues to shape the sound of modern hip-hop, trap, and melodic rap.
How Internet Money Became a Powerhouse
Several key factors contributed to Internet Money’s dominance:
Beat Leasing & Online Sales – Taz Taylor pioneered selling beats online, a model that helped producers earn money without relying on industry gatekeepers.
Community Building – Internet Money developed a tight-knit network of producers and engineers, including Nick Mira, KC Supreme, and DT, fostering collaboration and mutual growth.
Leveraging YouTube & Social Media – The collective used YouTube tutorials, livestreams, and social media marketing to engage producers and artists, building a loyal fan base.
Major Placements & Hits – Internet Money has worked with top-tier artists like Juice WRLD, Lil Tecca, Don Toliver, and Trippie Redd, producing major hits such as:
Lucid Dreams (Juice WRLD)
Ransom (Lil Tecca)
Lemonade (Internet Money ft. Don Toliver, Gunna, & NAV)
Lessons from Taz Taylor’s Success
1. Master Digital Marketing & Branding
Taz Taylor didn’t just make beats—he understood marketing, branding, and business. He used social media and YouTube content to reach thousands of artists and producers.
Tip: Start a YouTube channel, showcase your production skills, and engage with your audience on social media.
2. Monetize Multiple Income Streams
Internet Money generates revenue from beat sales, producer splits, streaming royalties, YouTube ads, and sound kit sales. This diversified approach ensures financial stability.
Tip: If you’re a producer, explore different revenue streams like beat leasing, sample packs, and educational content.
3. Build a Strong Network
Networking played a crucial role in Taz Taylor’s rise. He collaborated with producers, signed rising talent, and connected with major-label artists.
Tip: Join online producer communities, collaborate with upcoming artists, and reach out to established names in the industry.
4. Adapt & Innovate
Taz Taylor stayed ahead by adapting to trends, experimenting with new sounds, and using technology to scale his business.
Tip: Keep up with industry trends and experiment with different production styles.
The Future of Internet Money
Internet Money continues to evolve, expanding into new genres, artist development, and educational content for producers. With its massive influence, it remains a blueprint for success in modern music production.
Conclusion
Taz Taylor’s journey from an independent producer to the founder of Internet Money is a testament to hard work, innovation, and strategic branding. By mastering digital marketing, networking, and monetization, he built a music empire that continues to inspire thousands.
For aspiring producers, the key takeaways are learning business skills, leveraging online platforms, and building a strong network. Whether you’re selling beats, starting a label, or collaborating with artists, Taz Taylor’s story proves that success in music is possible with the right mindset and strategy.
