The Rise of Latin Music in Sync Licensing
Sync Licensing: A Key Growth Driver
Sync licensing is stepping into the spotlight. Latin sync revenues in the first half of 2025 grew massively, demonstrating rising demand from TV, advertising, and film pieces. The visual media world increasingly favors authentic, emotionally resonant tracks—rich in cultural flair and multilingual presence—that indie Latin artists naturally deliver.
Elizabeth Music Group’s Sync Strategy with Their Publishing Roster
Elizabeth Music Group is deeply embedded in this Latin sync surge—through both infrastructure and artist-first philosophy.
A Transparent, Creative-First Model
EMG was founded by a creator—TheZachMichael—a songwriter and sync composer, who built the company around transparency, fair compensation, and artist education.
Thorough royalty tracking: Their royalty portal offers real-time data and income breakdowns.
Exclusive Discord community: Every signed musician has access to an exclusive community with new creative opportunities such as high value sync licensing briefs and requests. Over the past years, TheZachMichael has seen a massive increase in the amount of briefs looking for latin and reggaeton music.
Sync Licensing with Heart—and Hustle
EMG actively pursues sync placements through:
Exclusive sync briefs shared via Discord, giving roster members direct insight into project needs and opportunities.
Dedicated pitching team: EMG maintains relationships with supervisors across film, TV, ads, and video games—ensuring their artists are heard.
Creative tools: To boost licensing quality, EMG offers access to live instrumentation—guitars, brass, piano—for high-end productions.
Community & education: Their Discord hub is a thriving space for collaboration, sync briefs, loops, masterclasses, and peer support.
A Long-Term, Collaborative Vision
EMG doesn’t just collect publishing royalties—they nurture careers. With custom licensing strategies, timely payouts, educational guidance, and collective resources, EMG is positioning its artists to thrive in the expanding sync landscape.
Final Thoughts
The rise of Latin music in the U.S.—underscored by soaring streaming demand and burgeoning sync placements—is a defining cultural wave.
Elizabeth Music Group is one such model: transparent, creative-centered, and sync-savvy—with a ready-to-license, diverse roster. For Latin artists looking to break into sync, EMG offers empowerment and growth in the sync licensing world.
