The Top Genres Getting Sync Placements in 2025
In 2025, sync licensing continues to evolve fast. Supervisors are looking for music that’s emotionally resonant, culturally relevant, and often genre‑specific. Based on recent trends, here are the genres getting the most traction in sync placements — plus why they’re in demand and how you might fit in.
At Elizabeth Music Group, we actively pitch our publishing roster for sync opportunities across all of these genres — and right now, Afrobeats is our number one most-requested genre. We’ve seen huge demand from brands, films, and TV shows looking for music with Afro-inspired energy and rhythm.
1. Afrobeats (Most Requested at EMG!)
Why it’s hot: Afrobeats continues to dominate worldwide streaming charts and is a favorite for sync briefs looking for upbeat, infectious energy. Its fusion of African rhythms, pop, and hip‑hop elements makes it versatile for everything from commercials to travel content.
What works:
Clean, danceable production with a strong groove.
Positive and uplifting lyrical themes.
Multiple versions (instrumentals, shorter edits) for flexible sync use.
2. R&B / Alternative R&B
These genres offer strong storytelling, varied moods, and immediate emotional impact, making them versatile for ads, series, film, and promos.
What works:
Clear hooks, radio-quality production, and clean versions.
Genre fusion (R&B with Latin, Afro, or electronic elements) to focus on a specific niche.
3. Latin Music
Latin music continues to grow in streaming and sync demand. Genres like Amapiano and Afro-house are also in demand for lifestyle, travel, and fashion content.
4. Electronic, Dance & Upbeat Pop Hybrids
Perfect for sports, fashion, commercials, and content needing high energy. Supervisors love tracks with strong build-ups and emotional drops.
5. Intimate, Acoustic & Cinematic Folk
Authentic, organic music continues to find placements in indie films, documentaries, and heartfelt TV scenes.
6. Retro & Nostalgia Styles
Music evoking the ’80s, ’90s, or early 2000s continues to work well for brands and media looking to trigger emotional recall.
Why These Genres Are Rising in Sync
Global music culture is more connected than ever — genre blending is in demand.
Supervisors need clean, pre‑cleared, versionable tracks.
Short-form content needs tracks that grab attention quickly.
How EMG Helps You Land Syncs
Elizabeth Music Group registers your songs worldwide, collects your royalties, and pitches your catalog for real sync opportunities. Our team guides our publishing roster on how to make music that’s sync‑ready and has sent out over $400k worth of sync briefs in the last few months in our exclusive Discord community.
Afrobeats may be the #1 genre we’re pitching right now, but we cover everything from pop and hip‑hop to cinematic folk and Latin. We will continue to focus on emerging market trends and are prepared to grow with the ever evolving sync licensing space.
Final Thoughts
While trends shift, some fundamentals remain: emotion, clarity, quality, authenticity. The genres above are hot in 2025 because they deliver those things in ways that match what media creators are looking for now. With Elizabeth Music Group’s support, you can focus on creating and let us handle getting your music pitched to the right opportunities.
